It was Napoleon Hill who said:

“Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.”

However, when most people experience adversity, failure or heartache, they typically do not feel excitement for the equal or greater benefit. Paradigms get in the way.

The truth is, there are always opportunities, regardless of what is going on in the world.  You simply have to recognise them right where you are. You cannot look at a present situation, focus on the challenging part of it, and get emotionally involved then expect something better to come out of it.  However, if you open up your mind to new possibilities, you will be guided to discover the benefits Napoleon Hill was talking about.



Take the story of Alan Jenkins, an Irish businessman, as an example. While vacationing in Florida, he heard his Irish-American friends say, “Wouldn’t it be great to throw handfuls of soil from the home country on our loved ones’ coffins?”  He listened, and what he heard was a “need”.

Jenkins also heard Father Campbell say: “It’s an Irish tradition to sprinkle a little of the auld sod on the casket”.

Besides funerals, Jenkins thought of other reasons why people might want Irish dirt—to celebrate St Patrick’s Day, to grow lucky shamrocks or authentic Irish roses, or to just hold a bit of the land of Ireland in their hands.  Inspired by this idea — Jenkins created a business based on this one simple need, and began selling Irish Dirt to Americans, creating a multimillion-dollar business in the process.  The day he launched his website, it crashed within the first fifteen minutes because of the overwhelming response.  With 34 million Americans claiming some measure of Irish heritage, he seized on the opportunity and ran with it.

Did Alan Jenkins launch his idea in challenging times, no—although funerals are a major life event, but he set himself up for success and generated millions of dollars in revenue by following through on one simple idea.


With the world in crisis right now, there are endless opportunities awaiting you…

Personally, I have experienced challenging times in my life as well. One  experience comes to mind:
In 2018, I had a stroke resulting in me becoming legally blind.  My life changed very quickly.  I knew I needed time to recover but I also needed a reason to get up in the morning. I had a lot of skills from my business life and I had recently moved from Dublin to a rural town.  I realised getting local information was difficult, I had the skills to create a platform to share information.  This became my purpose and people gradually started to use the platform.  My recovery was going well and I was curious as to how I managed to change my mindset. I started studying the mind and was fascinated by the material to the point where I felt I have to share it with other people.  What this material has done for my life personally, is astonishing, and I know, it can help so many others who may be feeling “stuck” or are facing some type of adversity.

George Bernard Shaw said it best, “People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can’t find them, make them.”

It is time for you to make your circumstances as you desire them to be!  I have discovered a way to be in business, and regardless of what is going on in the world, the business operates 24 hours a day and 7 days a week.  As Bob Proctor has been known to say, “Earn more while you’re sleeping than you can spend when you’re awake.”

To Your Success,


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Thinking Into Results, the Bob Proctor Flagship Program is a proven development system designed to reprogram your thinking, allowing individuals to reach their full potential.  Thinking Into Results is a comprehensive consultant-guided program designed to facilitate positive, profound, permanent changes in any area of your life.  Compiled of twelve powerful lessons, this is a systematic approach to building a better YOU and teaches you how to get exactly what you desire most in life.

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